I recently made a business trip to the head office of the UK’s leading sports apparel retailer, SportsDirect.com and learned a thing or two about stakeholder marketing.

Rather than the tried and tested positivity of that well known footwear brand that states Just Do It, there’s an argument today that says Just Do Nothing

To curate is to publish your own words and shamelessly share the work of others as you own and build content on a topic of your choice

Get a group of hungry post graduate marketers in a room with a flip chart and some post-it notes and you are sure to come out with some interesting thinking and emerging themes.

Facebook’s next evolution with the roll-out of Timeline and Open Graph Apps could be the dawn for Cloud Marketing

We see them here. We see them there. Questionnaires now seem to be everywhere.

Everyone appears to be asking more and more questions.

This is generally good, right? Or is it?

My philosophy has always been that any research is better than none but now I am not so sure.

How does that saying about reputation go? Years to build, but shattered in a moment?  It’s a thought that fills my mind as I reflect on a, let’s be kind and say “disappointing”, recent experience at Centre Parcs in Belgium.

Having just come back from a Cambridge Network meeting with Jimmy Wales, I thought it interesting to reflect on the impact and scale of Wikipedia as it reaches 10 years old.  Founded to give “free access to everyone to the sum of human knowledge” it is now counting down to its 20millionth article.