There are several important dates both tutors and delegates have during their time together. The first meeting, where we both size each other - will the tutor be painful? Will the delegate be demanding? Then hand-in deadlines, will they be met? And then results day!!

Users of the Nivea DNAge Cell Renewal Day Cream could ‘‘face the future with firmer skin’‘, a magazine advertisement claimed. But the Advertising Standards Authority (ASA) said Nivea’s ‘‘innovation in skincare’’ failed to explain how the DNAge cream might only have a temporary, visible effect on the skin

Scope Creep, sounds painful! Take one minute to think of major building projects: any Olympic village, a skyscraper, house extensions. A common thing you hear is, they are late and cost more than expected. This may be fair comment, but look at it from a different viewpoint. Did the objectives change? Did the specifications change? Did the work change to match something that was not foreseen?  Here we are looking at “scope creep”, where the aims change.

Typically we see large multinationals and corporates throughout Marketing text books and study guides, but is size all it’s cracked up to be?

With the downfall and demise of many of the world’s most well established institutions, banks and motor manufacturers it appears that good marketing and business strategy isn’t necessarily prevalent in such large organisations. So where can we look for best practice?

Google Insights shows interesting trends in interest in social media and almost any subject under the sun.

As an example, Google Insights for LinkedIn is set to show you how the interest in searches of LinkedIn have varied over recent years.

Telemarketing is often considered the poor relation to other forms of more ‘strategic’ marketing. But this simply doesn’t have to be the case.

Project Management is key to success. Knowledge of project management comes from experience. As they say “a wise man learns from experience”, what we say at CMC is that “a VERY wise man learns from the experience of others”