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To tweet or not to tweet?

Tuesday, July 13, 2010

- Tony

The world seems divided into those who actively tweet for business purposes and those who do not.  Similarly, I am often asked whether people “should use Facebook” for business, or not.

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- Charles Nixon

A very stimulating day at the annual Cambridge Digital Marketing Conference yesterday.  http://www.marketingconference.co.uk .  This is now the 4th year of this conference and it is becoming one of the major conferences on the CIM calendar .

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Neil Wilkins

The Magic Rule of Thirds

Tuesday, July 6, 2010

- Neil Wilkins

Striking the right balance in your daily dose of social networking can be a tricky thing to find. But following our Magic Rule of Thirds might just help you on your way to proving some value.

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- Neil Wilkins

This lunchtime I and some invited guests ventured into the Viper Marketing training suite and recording studio in Second Life for a live session to test the facility to near breaking point.

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LeonieQ

Making Sense of Stakeholders

Friday, June 25, 2010

- LeonieQ

Many of the marketing books look at various tools and techniques to manage stakeholders. No one could argue with the theory of segmenting key stakeholders intro groups and then setting the strategy to influence them. But is this going to be enough when the world and people in it keep changing?

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- Neil Wilkins

It’s all happening at CMC these days with a host of digital and online solutions for flexible web based learning.

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Neil Wilkins

O2 Arena Customer Journey

Friday, June 18, 2010

- Neil Wilkins

From the moment you log into the O2 Website to book your parking in the 5,000 capacity Car Park 1 you know this is going to be a special customer journey.

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Neil Wilkins

Too Much Information

Monday, June 14, 2010

- Neil Wilkins

Every waking moment of every day we are bombarded with information so getting your message through is your biggest challenge

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Add Lib or Complete Con?

Thursday, June 10, 2010

- Tony

Here is my third blog inspired by the new political landscape.  (Once again, I am not going to talk about politics.)

The formation of the coalition government reminds me of an important set of messages for small companies trying to compete in the B2B marketplace.

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Neil Wilkins

When is News News?

Tuesday, June 8, 2010

- Neil Wilkins

I faced a dilemma earlier today. I found some news that I wanted to post through Twitter.

However, the problem was that it wasn’t exactly news because it had been created back in the dim and distant past they called 2008.

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