Turkey:  A Business Travelogue
The doom and gloom of the UK seems a far cry from the positive attitude of Turkey.  Even with grey skies the optimism of delegates at this years International Marketing Conference was in direct contrast to the UK.  1500 delegates attended eager to learn about the new opportunities to grow.  To get that number attending a similar conference in the UK is unheard of.  Have we lost our enthusiasm or are we too tied to our desks to look ahead any more?

If you think when marketing that you only have to say things once then perhaps it’s time to think again

Wikipedia is running its annual fundraising appeal. However, being Wikipedia, they are publishing all their tests and results of their online advertisements.

It would appear the pantomime season has begun early in Twickenham this year. A lack of performance on the pitch at the rugby world cup a few months ago in New Zealand, has been dwarfed by a litany of farce off it. The booing and hissing has built to a crescendo in the last few days as the cast’s dirty laundry has been strung out for all to see.

Having judged the Marketing and Advertising Recruitment Awards (MARA) a couple of weeks ago it was very pleasing to see the winners get their awards last night.

Marketing online to new countries and new markets requires a fresh new way of thinking

It’s all too easy to become distracted by the day-to-day but the best way to deliver your goals is to keep your eyes on the prize.Here are five tips to help you on your way.

Sensing situations and opportunities before they happen has been a trait of entrepreneurs for centuries. But just how did such people learn to do this and as marketers what can we do to ensure we aren’t left behind in this ever-changing world?

Delivering Customer Value Through Marketing (DCVTM) delegates are often confused by the use of the word “value”. Price is what a company charges. The real trick is to find out what value a customer places on your product/service. The market for a pint of milk is a good example of this.