Here is a great opportunity to watch, listen, and learn from the best. Philip Kotler, described by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing,” discusses a variety of topics including how to create a cult brand, key marketing lessons from Obama, how to market in a price sensitive marketplace, why the 4 Ps are safe and much more.

Produced and hosted by The Business Voice, the video interviews show Kotler, Professor of International Marketing at the Kellogg School of Management at Northwestern University, at his versatile best as he expounds on a wide range of theory, practice, application, and emerging trends.

In 2008, the Wall Street Journal listed Kotler as the 6th most influential person on business thinking, and listening to these interviews, it’s not difficult to understand why.