Thursday, April 12, 2012
What’s been happening in the marketplace this week that you need to know about?
Tara Beard-Knowland, posted this week about the Guardian’s new open journalism ad. First screened on 29th February the commercial imagines how we might cover the story of The Three Little Pigs in today’s society - in print and online via social networks. Knowland goes on to explain that most successful adverts have a strong story where the brand is the hero that solves a clear problem. This is most certainly the case for the Guardian, who have taken a well-known story and turned it on its head. The happy ending is that we are able to uncover the true story not just by reading the Guardian’s conventional newspaper but also being plugged in via its multiplatform brand. This is one of my favourite adverts of all time, if you haven’t seen it you really are missing out.
Everyone’s been talking about Facebook this week after their £1 billion purchase of Instagram on Sunday 8th April. Social Media Today wrote that it was a strategic move by Facebook to compete with Pinterest, while The Wall has assessed the effects of the deal writing that Facebook is suffering something of a backlash in the wake of the $1bn acquisition. Instagram users have been voicing their anger on Twitter with many saying they do not want Facebook to have access to more of their data or flooding the service with ads. Dave Cooper, writer for ReadWriteWeb, has posted an overview of the Facebook-Instagram merger. Instead of jumping on the bandwagon and publishing their opinion on the union, ReadWriteWeb interviewed a dozen experts for their thoughts and opinions on the deal. So to find out what the experts say, take a look at Cooper’s blog.
Maryland has become the first state in America to protect the social media and electronic account privacy and security of its citizens. The legislation is a win for employers and employees. This article harps back to the Facebook-privacy scandal a few weeks ago. Maryland employees will now be protected against being required to turn in their social network passwords in order to obtain or keep a job. Will other states follow in Maryland’s footsteps? Will legislation like this be brought to the UK as well? We’ll just have to wait and see.
Pinterest has now grown to become the third most popular US social network, and as a result UK brands such as Harrods and confused.com have now launched their own Pinterest campaigns. Harrods are asking customers to create a mood board to inspire a store window, the theme being the ‘Queen’s Diamond Jubilee Street party.’ The winner will be flown to London to see the unveiling of the window display inspired by their images. To find out how to get involved or to see boards that have already been posted, just click on the link. President Obama has also got involved with Pinterest: his team have set up an official Pinterest page which has already racked up more than 11,5000 followers and more than 80 images. It is no surprise that with Pinterest exploding over the past few months brands like Harrods and even Obama have joined. Luckily Social Media Today have complied a list of who they think is winning by pinning – a list of the best Pinterest campaigns so far. It’s worth a read.
On the 11th April Google unveiled its redesign of Google+. In an attempt to get more people using the social site, Google have made changes that include tweaks to navigation, the stream and hangouts, and there is a new Explore page that shows what’s interesting and trending across the network. To get the low down on the changes from Google+ check out Gordon Macmillan’s blog post.