Friday, July 27, 2012
What’s been happening in the marketplace this week that you need to know about?
With the opening ceremony of the Olympics tonight, I thought it appropriate have a few Olympic-esque articles in this week’s blog post.
The London Eye is going to be transformed into a lightshow especially for the games. Each night the riverside landmark will project the UK’s opinions about the day’s events. A team of MIT graduates are to interpret UK-based tweets that reference the Olympics, and the prevailing sentiment will be reflected in the colour of the Eye. Yellow will signify a positive response from Tweeters, Green will indicate a neutral reaction and Purple will be negative. This is a great way to promote public opinions and the City itself, and I for one am looking forward to it.
The development of Social Media platforms are going to make this year’s Olympic Games different from its predecessors, according to SocialmediatodaySocial Media Guide to the Olympics. And why? Because this time around we (as viewers) will be able to connect with other fans as well as share our opinion with the world, and in real time! Caroline Jorgensen talks us through the different ways we can get connected with all the Olympic action online. I suggest you take a look at this article, and pronto! You won’t want to miss out.
One last Olympic-related piece and then I’m done, I promise. Have you been thinking about updating who you follow on Twitter? Well if there was ever a time to add a couple more people to your list it’s now. Here’s a list of 25 Olympic athletes Socialmediatoday believe we should be following on Twitter. I know I’ll be jumping on this bandwagon and so should you. Check out who’s on their list, and maybe add in a few of your own for fun!
I really enjoyed this article from the Harvard Business Review. Kyle Wiens has written an article, ‘I Won't Hire People Who Use Poor Grammar. Here's Why’, defending his reason for ranking good grammar above all other criteria when hiring people to work for him. “If you think an apostrophe was one of the 12 disciples of Jesus, you will never work for me.” This is a hilarious post, and a great read for a Friday afternoon.
I’d like to wrap up today’s piece with Tom Pick’s 72 Fascinating Social Media Marketing Facts and Statistics for 2012. Some of this data is truly shocking, so check it out. See if any of these stats surprise you like they did me.