A very stimulating day at the annual Cambridge Digital Marketing Conference yesterday.  http://www.marketingconference.co.uk .  This is now the 4th year of this conference and it is becoming one of the major conferences on the CIM calendar .

The Keynote Address by Mike Nutley , the editor of  New Media Age  gave some very interesting themes including the amount of minutes spent online at Facebook in a month  (500 bn ). Interestingly if there are 500 million users this equates to c33 minutes day .   And is probably highly skewed to the student end of the user profile.   Those users accessing via Mobile phone are likely to spend double the norm  on Facebook . 

This set the theme for much of the conference. - Numbers and Mobile  Marketing .

With Mark Cook  from agency  Further  presenting on  search and social marketing and cataloging how long it took  various technologies to reach 50million users.  (radio 38yrs, tv 13yrs, www 5yrs, facebook 5 months)  see full You tube video 

There were stirling  presentations from  Google ( on analytics and optimising ) and Microsoft on Advertising and Behaviour Targeting .Followed by a very interesting insight into Mobile advertising  by AdMob ( now a Google company)  Watch the marketingconference.co.uk  website for the upload of their presentations

The presentation this year from the new digital entrepreneur was from  Magic Solver   an iPhone apps company based in Cambridge  who developed a World Cup Diary App   which achieved 1.5 million users !

The final talk of the day was from Alan Moore, the founder of the Engagement Communication Consultancy SMLXL  and originator of the term ‘Engagement Marketing’ . He gave a fascinating example of new thinking in the digital world , a video

of  a similar  “No Straight Lines” presentation at the Do Lectures can be seen here Video