Sometimes you come across a web page that does everything you are looking for in one place, and here’s a really useful one if you are about measurement of your social networking (and you really should be)

Nature has no consideration for people who don’t plan ahead. Be it gardening, holidays, events or travel, we play by its rules. So what can that teach us about Marketing?

Have you been wondering what those funny patterns are that are starting to pop up in magazines, posters and even on TV?
Well they’re called QR codes (for ‘quick response’) and they’re a great way to make a connection between offline and online marketing.
So how would you use them?

The problem we have is that we are all so busy. In fact, we’ve never been busier. Home working, mobile devices, customer pressures and business demands all take their toll on our already hectic lives.

They say the nicest gifts are the unexpected ones. An early Xmas present came in the form of a new ‘app’ from the CAM Foundation. The new iPhone app helps us keep up to date with all that’s new in the worlds of marketing communications and digital.

Should you try it? Here’s my conclusion.

How can a tour of The Ritz, London make you think about your unique selling point at the same time as focus you on where most of your revenues come from?

Enjoying the sporting success down under this morning, what can we learn from a record breaking series?

Holly isn’t really the bright lime green colour depicted on Garnier Christmas TV ads. Or is it?