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Neil Wilkins

Can You Give Consumers Too Much Choice?

Thursday, October 22, 2009

- Neil Wilkins

An interesting report has been issued today by Consumer Focus that suggests there is too much choice for consumers when it comes to mobile phone tariffs.

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Neil Wilkins

Marketing Futorology - Emerging Themes

Saturday, October 10, 2009

- Neil Wilkins

Having just returned from an enlightening day with a room full of post-Graduate Diploma delegates developing their assignments in Emerging Themes I felt it worthwhile to summarise for a wider audience where we collectively felt there was a starting point for exploring the future of marketing.

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DavidE

What price loyalty? Tesco invests more

Friday, October 9, 2009

- DavidE

In May 2009 the Financial Times reported that Tesco is to invest £150m ($226m) to relaunch its Clubcard loyalty scheme as it fights to regain market share from discounter chains such as Lidl and Aldi and its major supermarket competitors.  click here

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PaulChambers

Charity Marketing Course

Thursday, October 8, 2009

- PaulChambers

College to launch new Charity Marketing course next year

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Neil Wilkins

London Evening Standard goes FREE

Wednesday, October 7, 2009

- Neil Wilkins

In an interesting departure from the trend online, to charge for news content the London Evening Standard has taken the decision to become a FREE newspaper despite a fall in revenues. So how will this impact marketers?

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- Neil Wilkins

Marketers across the planet are always on the look-out for one-stop-shops of digital resources. It’s hard to say that there is any one definitive point that would answer everyone’s question but Bravenet.com goes quite some way to providing such a resource.

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Neil Wilkins

What’s Trending Where on Twitter?

Friday, October 2, 2009

- Neil Wilkins

As Twitter continues its rampant surge into the hearts and minds of marketers across the globe so predictably ‘location’ now joins the exciting feature set and opens up a whole new range of opportunities for creative types

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Neil Wilkins

Commoditisation is Everywhere

Monday, September 28, 2009

- Neil Wilkins

Products, services, companies, brands and even people quickly become commodities in this ever changing and fast paced world we live in. At every turn we see opportunities for quick gains in market share by price cutting, but is this good for business?

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Blue Ocean making waves?

Monday, September 28, 2009

- Tony

I came across an article in the September 2009 issue of Harvard Business Review that challenges some conventional wisdom about how an organisation should behave with respect to its external environment.  In particular, the authors argue that an organisation does not always have to regard the market environment as fixed, but - under some circumstances - can set out to change it.

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Neil Wilkins

Best Marketing Links? - a resource essential

Tuesday, September 22, 2009

- Neil Wilkins

Links to useful marketing resources are a regular need for those studying for professional marketing qualifications. Whether for CIM’s Marketing Certificate, CIPR Diploma or post graduate CIM study the definitive marketing links resource page would save lots of time and energy whilst serving as a key focal point for future study.

For this reason we invite you to post here your best marketing links.

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