TRICKS is a six letter acronym designed to remind you of some of the key skills and behaviours required and demonstrated by the most effective marketing leaders

Social Bookmarking sites have been around since before Twitter and Facebook. Why should you still be interested?

Over the years I’ve found that a great way to avoid the onset of that particular UK, post Christmas Day disease, prompted by excessive hype and build up, known as the ‘was that it?’ syndrome, is to schedule a day in London, ideally taking in a West End theatre show.

It’s no surprise that Lady Gaga is the world’s biggest celebrity A-lister right now and here’s why…

Now there weren’t too many positive messages being thrown about as 2011 ended but the first week into 2012 saw the start of a potential new phenomenon called Raspberry Pi.

Cambridge Marketing College tutor Chris Parker is elected to the CIM Board of Trustees

With iCloud, the music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want. So what can marketers learn from this?

Turkey:  A Business Travelogue
The doom and gloom of the UK seems a far cry from the positive attitude of Turkey.  Even with grey skies the optimism of delegates at this years International Marketing Conference was in direct contrast to the UK.  1500 delegates attended eager to learn about the new opportunities to grow.  To get that number attending a similar conference in the UK is unheard of.  Have we lost our enthusiasm or are we too tied to our desks to look ahead any more?