Thursday 15th June saw the Cambridge Marketing College annual dinner at St Johns College. After torrential rain and gusts throughout the day, the sun finally shone to allow for a fantastic evening.

The evening’s entertainment was provided by Rita Clifton, chief executive of Interbrand, the world’s largest branding consultancy. As former vice chairman and executive planning director of Saatchi & Saatchi she was well qualified to speak about branding in today’s market place. What follows is a short summary of what she had to say.

When it comes to driving a marketing strategy for our businesses we are all very good at understanding where the company is at in the market place and in the eyes of the customer. But do we really take into account the commercial aspects of our strategy in terms of what this means for the business and our end to end supply chain?

The world seems divided into those who actively tweet for business purposes and those who do not.  Similarly, I am often asked whether people “should use Facebook” for business, or not.

A very stimulating day at the annual Cambridge Digital Marketing Conference yesterday.  http://www.marketingconference.co.uk .  This is now the 4th year of this conference and it is becoming one of the major conferences on the CIM calendar .

Many of the marketing books look at various tools and techniques to manage stakeholders. No one could argue with the theory of segmenting key stakeholders intro groups and then setting the strategy to influence them. But is this going to be enough when the world and people in it keep changing?